Polaroid Essay Example | Topics and Well Written Essays - 1000 words

Polaroid - Essay Example - Evaluating net contribution of each business unit to overall company profitability 3. How can Polaroid ensure that it properly plans its marketing efforts to reach the target markets effectively How will these plans change as the target market become older The firm is offering diversified line of instant imaging products. As such, marketing efforts should be differentiated depending on the demographics of intended market. The marketing strategy should suit the target market. Given a wide target market range, there should be market segmentation followed by product positioning to effectively penetrate target market. Focused Group Discussion. - Invite people within the target market and tackle what are the marketing factors or strategies which have great impact on their decision to purchase Polaroid products. - Holding another round of discussion with those who purchased the product and take note of their feedbacks on the various aspects of the products. Profiling of Customers and Target Market. To ensure that marketing plans is going through the desired direction, compare profile of customers with that of the potential market initially targetted. Trend Analysis. For an effective marketing plan, current trends must be considered. Polaroid can take advantage of current trends in the environment when planning and implementing its marketing efforts. 4. Core competencies are critical aspects of strategic infrastructure. Identify Polaroid's core competencies. Into which categories can they be grouped Technological Competence. Polaroid has the ability to come up with innovative instant imaging products. The firm's expertise along this line is already proven since Polaroid... Technological Competence. Polaroid has the ability to come up with innovative instant imaging products. The firm's expertise along this line is already proven since Polaroid has been in the market for decades. Polaroid's track record for developing high quality instant imaging products is already tested. Marketing Competence. In view of its expertise in instant imaging, Polaroid has strong market presence. The market is well aware of the Polaroid brand, thus, the company has an established brand equity. The brand name is trusted by the market.

From Hunger to Greed Essay Example | Topics and Well Written Essays - 750 words

From Hunger to Greed - Essay Example Having excess optimism and over ambitions in life usually makes someone to try to achieve more than one can handle at that moment and this habit at times make someone to lose his or her target. The rock song you cannot always get what you want gives a good example of a person wanted a woman but he did not succeed to woe her although he ended up getting someone else. The song ‘you can’t always get what you want’ was about the Mick encounter in life when he was drinking with a group of his friends in a pub in 1960’s. He saw a beautiful woman and he immediately fell for her and he just pondered on how he could get her because the woman had a relationship with another man. After realizing that, the woman was someone else’s Mick decided to woo her away from the other man and luckily he succeeded in getting her. It lingered in Mick’s minds that he wanted the woman when she was with another male and after getting her, he ended up in jail. Mick finall y thought that he did not get what he wanted and blamed the girl for the failure but he ended up in getting what he needed and the experience made him realize where his life was heading (Song Meaning.com). During my school life, I had purposed myself to focus on education in order to achieve a great life in the future. When I finished my education, my point of focus shifted to the women and one time when I was taking a walk with my friends I spotted a girl whom I thought could be the woman of my dreams. I gathered enough courage and I approached the girl and luckily I exchanged contacts with her and I thought that all was going well. We dated for a while and to my surprise, the woman loved another man and the two were already having an affair. I decided to ask about our relationship but she really broke my heart when she told me that she did not have any feelings for me and I had to respect her decision. I quitted dating her and I accepted the defeat, moved on with my life, and sett led on another girl where I succeeded in wooing her although she was not my target. Although I did not get the woman I wanted in life, I ended up getting another woman because I needed one in life even if she was not my target. Many people in life never get satisfied with their achievements even if everything seems to be flow good with them. No matter how great the things appear to them, people find them not enough for them because of over ambitions. The main reason is that, most of them are after fame and this leads them to greed in life. The competition of wealth in the current world has led to lack of satisfaction since everybody wants to be a hero in his or her society. This kind of competition has led to the current trends of criminal activities in order for the people to amass wealth as much as possible within a small period. This character of greed and selfishness creates a rift between the people in the society. There are many literature materials that have explained the cha racter of greed, how and why it arises in the societies. Thomas Aquinas wrote an article that stated that, greed is a sin against God because most people are not satisfied with what God has provided to them and as a result, they end up forsaking God for earthly materials. According to Keltner and Piff (Para. 2-4), greed inspires people to carry out several criminal actions such as robbery with violence, manipulating the authority to evade tax and hoarding of goods among